作为一名儿童摄影师，我们不仅需要懂得如何经营，如何拍照，还得掌握设计方面的知道——因为我们很多的儿童摄影师都会自己修片、自己设计制作相册，甚至还自己设计自己的网站、LOGO。掌握一些关于字体使用的经验，对于儿童摄影师来说非常有必要。今天，茄子中文儿童摄影杂志为大家分享一篇使用字体的心得，希望能对大家有所帮助。

1、免费字体哪里来？

有一些不同和渠道可以让你获得免费字体。首先，有的字体设计者为了字体产品，会首先开发一种字体，作为实验或者练习。其次，它们可以作为一种变体（例如斜体、粗体）发放给用户作为试用，让大家去购买正式字体的全部版本。

2、多数人使用 Sans-Serif 字体，因为易读性强

字体有不同的种类，但都可以归结为有衬线体（serif ）和无衬线体（sans-serif ）。【茄子注：关于衬线体，请参阅这里：https://zh.wikipedia.org/wiki/%E8%A1%AC%E7%BA%BF%E4%BD%93。】 Smashing Magazine 曾经对一系列流行网站做过一个调查，发现它们中的绝大部分都使用 sans-serif 作为标题和段落文字的标题。

3、空格很重要

空格能够给读者一个间隙，让他们得以慢慢地消化你的内容，此外它也能对你的内容起到强调作用。

4、字体的合理搭配

我们可能都曾经有过这样的被某个网站吸引的经历，它们吸引我们的，就是因为其内容展示的方式。而这些内容，如果换一种字体的组合，我们肯定会看了几眼就不愿再往下读。这里有一个很好的例子，来自一家名为 Norwegian Rain 的制衣公司，他们在网页上使用无衬线体来设计大标题和正文，有衬线体来设计副标题。他们使用的字体是：大标题 – Avenir LT Heavy , 副标题 – FreightText Book Italic, 正文 – Avenir LT Book

这些字体的使用，创造出一种非凡的效果，牢牢抓住读者的注意，并且强化了核心内容。
Norwegian Rain's use of multiple font families.

5、有时只用同一种字体同样出彩

很多时候，我听人说他们希望多个字体。事实上，同一种字体使用得当，反而因为其简洁制造出不凡的效果。Simply Gum 就给了我们一个极好的例子，这是一个生产口香糖的公司。在设计他们的平面广告时，他们选择了 Gotham 一种字体，然后通过大小变化，让各个元素获得了一致性，而且不同的内容有较强的识别性。
Simply Gum uses only one font family.

6、要有连贯性
……


抱歉，本部分内容只对付费会员可见。

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儿童摄影师，你会使用字体吗？
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“儿童摄影师，你会使用字体吗？”上有 1 条评论

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